Regulation, deregulation and bank marketing in Nigeria

Bank Consolidation in Nigeria: Marketing Implications and Challenges for the Surviving Banks

Deregulation, Bank Competition and Regional Growth

SANTIAGO CARBÓ VALVERDE,* DAVID B. HUMPHREY† and FRANCISCO RODRÍGUEZ FERNÁNDEZ‡ *Departamento de Economı́a Aplicada, Universidad de Granada, Campus de Cartuja s/n, E-18071 Granada, Spain. Email: [email protected] †Department of Finance, Florida State University, Tallahassee, Florida, USA. Email: [email protected] ‡Departamento de Economı́a Aplicada, Universidad de Granada, Granada, Spain. E...

Regulation, Deregulation, and Happiness

Marketing Performance of Salad Vegetables: The Case of Cabbage Marketing in Abia State, Nigeria

This study analyzed the performance of cabbage marketing in Abia State, Nigeria. Specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...

Understanding the Effectiveness of Bank Direct Marketing

There are two main approaches for companies to promote their products / services: through mass campaigns, which target the general public population, and directed campaign, which targets only a specific group of people. Formal study shows that the efficiency of mass campaign is pretty low. Usually less than 1% of the whole population will have positive response to the mass campaign. In contrast...